Who we are. We are icakes London Limited (‘we’/’us’/’our’), a limited company trading as “icakes”, registered in England and Wales under company number:  09974139 having our registered office at 9 Pershore Close, Ilford IG2 6RR. Our VAT Number is: GB 275716280. Our business TRADING address is 40, Cranbrook Road, Ilford IG1 4NF and “You” refers to you the visitors and, or customers. “Website” means this website at www.icakeslondon.co.uk.

  1. Our terms

These are the terms and conditions on which we supply products to you, whether these are goods or services which you order via our website OR at any of our high street stores, franchisees, partnership stores.  Please read these terms carefully before you submit your order to us. These terms tell you who we are, how we will provide products to you, how you and we may change or end the contract, what to do if there is a problem and other important information. If you think that there is a mistake in these terms or require any changes, please contact us to discuss. In some areas you will have different rights under these terms depending on whether you are a business or consumer. You are a consumer if you are an individual or you are buying products from us wholly or mainly for your personal use (not for use in connection with your trade, business, craft or profession).

  1. If you are a business customer this is our entire agreement with you. If you are a business customer these terms constitute the entire agreement between us in relation to your purchase. You acknowledge that you have not relied on any statement, promise, representation, assurance or warranty made or given by or on behalf of us which is not set out in these terms and that you shall have no claim for innocent or negligent misrepresentation or negligent misstatement based on any statement in this agreement.
  2. We may update these Customer Terms (and the documents referred to in them) and any aspect of the Service from time to time and will notify such changes to you by uploading details of them on the website. You should review the Customer Terms periodically for changes. By using the website, you agree to be bound by these Customer Terms. If you do not agree to these Customer Terms, then please do not use the Services or any part of them.
  3. Contact mode and details: You can contact us by telephoning our customer service team at +44 (0)20 8911 6111 or by writing to us at by email at info@i-cakes.co.uk or a letter to Customer Services, iCakes London Limited, 40, Cranbrook Road, Ilford IG1 4NF. If we have to contact you, we will do so by telephone or by writing to you at the email address or postal address you provided to us in your order.
  4. Account & password: If you are registering with us on our website with a log-in or password as part of our security procedures, you must keep such information confidential. If in our reasonable opinion you have breached these terms of use, then we may disable any user log-in or password at any time. If you suspect anyone else knows your user log-in or password, you must immediately notify us at info@i-cakes.co.uk
  5. Acceptance of orders: Our acceptance of your order will take place when we email you to accept it, at which point a contract will come into existence between you and us.
  6. If we cannot accept your order: If we are unable to accept your order for whatever reasons, we will inform you of this and will not charge you for the product. This might be but not restricted to because the product is out of stock, because of unexpected limits on our resources which we could not reasonably plan for, because a credit reference we have obtained for you does not meet our minimum requirements, because we have identified an error in the price or description of the product or because we are unable to meet a delivery deadline you have specified.
  7. Your order number: Once an order is placed online via our website or at the store, we will assign an order reference number to your order and tell you what it is when we accept your order. You will need to quote your order reference number in all correspondence with us in case of any query relating to the order.
  8. Age restriction: If you are under the age of 18, we may not accept your order and you must discontinue the order process with immediate effect.
  9. While placing the order, it is the customer’s responsibility to check for all the information that is written on the order receipt matches to the information provided by them. Any error needs to be pointed out to the sales assistant present in the store and get corrected before the customer leaves the premises.
  10. End product variations: The images of the products on our website are for illustrative purposes only. Although we have made every effort to display the colours accurately, we cannot guarantee that a device’s display of the colours accurately reflects the colour of the products. Your product may vary slightly from those images. Product packaging may vary. The packaging of the product may vary from that shown in images on our website.
  11. All fresh cream cakes, slices should be stored at refrigerated temperature (less than 5⁰C) and consumed within 48 hours (if stored at right temperature only). We the company are not responsible for any faults arising out of mishandling of the product by the customer.
  12. All cake sizes mentioned are the size of the cake board.
  13. Although we use all legally permitted colours in the recommended dosage, some of the colours may cause stain to the tongue, mouth, body or anything it may come in contact with for temporary period of time. And at times may also cause permanent stains on dress, carpets or furniture etc. It is the responsibility of the customer to warn the guests and children of this and the company will not be liable for any damages arising out of this reason.
  14. Since all the cakes and other edible products are produced hand made at our stores by various qualified chefs, the company cannot guarantee that the product ordered by the customer would match exactly to the catalogue menu pictures from what it is was referenced to. Minor changes to the design, colour, shape and texture are at times unavoidable. All accessories on the cake whether edible or not would only be subject to its availability and the company reserves the right to replace it with similar accessories at its sole discretion.
  15. All catalogue pictures at the store or online for guidance purpose only- The shop does not guarantee exact replication of the cake in the picture.
  16. We reserve the right to photograph and use images of all cakes produced in our shops for marketing and advertising purposes. We retain copyright of all images produced and reserve the right to display said images at our discretion.
  17. If you wish to make a change to the product you have ordered please contact us. We will let you know if the change is possible. If it is possible, we will let you know about any changes to the price of the product, the timing of supply or anything else which would be necessary as a result of your requested change and ask you to confirm whether you wish to go ahead with the change.
  18. Any complaints must be made within 24hrs of the collection time along with the product and proof of the defect.
  19. Any uncollected cake orders will be held for 24hrs at the store after which they will be disposed off. Any claim after that will not be entertained due to the company’s food and safety policy. No refund will be provided.
  20. Our rights to make changes: We may change the product to reflect changes in relevant laws and regulatory requirements; and to implement minor technical adjustments and improvements. These changes will not affect your use of the product.
  21. Delivery arrangements: Please note icakes does not offer home delivery option. The customer (you) need to arrange for their own transportation or any other delivery mode of their choice.
  22. Customers are required to provide a valid order receipt and sign a disclaimer note upon collection to confirm that your order has been received in good condition. Whilst we will provide the customer with correct handling and storage instructions with each order, once collected, the responsibility for any damage through transportation lies with the customer. A product which is goods will be your responsibility from the time we deliver the product to you at our store and or when a carrier organised by you collect it from us.
  23. Misrepresentation: We may need certain information from you so that we can supply the products to you, for example, in relation to bespoke cake order if there are any changes made due to unavailability of certain raw materials. We will contact you to ask for this information. If you do not give us this information within a reasonable time of us asking for it, or if you give us incomplete or incorrect information, we may either end the contract or make an additional charge of a reasonable sum to compensate us for any extra work that is required as a result. We will not be responsible for supplying the products late or not supplying any part of them if this is caused by you not giving us the information, we need within a reasonable time of us asking for it.
  24. Collection from stores: While collecting the ordered products, it is the customer’s responsibility to make sure all the information provided by you which include but not limited to design catalogue number, colours, icing options, message, size are matching to the one mentioned in your order receipt. If for any reason the person ordering the cake is not able to make it to the collection, he or she can send any representative on their behalf for the collection but have to send the original order receipt along with them and also inform the store about this. We the company have the right to refuse giving the delivery of the products to the person coming for collection without the original order receipt. Any balance money owed on the receipt should be settled before collection of the product.
  25. Additional charges: Any changes made to the order after collection is chargeable and at times can be refused at the sole discretion of the store in-charge present at that time.
  26. Cancellation of order: Cancellation of an order for a cake or other fresh produce needs to do in the following minimum notice period for a credit or refund (i) 10-inch layer cakes- 24 hours before delivery or collection & (ii) All bespoke cakes larger than 10-inch with personalised decorations 72 hours before delivery or collection.
  27. Customers must acquaint themselves with the trading hours of our shops. Shop assistant will not delay closing of shops and wait for customers to collect after closing times. Similarly, staff will not make telephone calls/ texts to remind customers of their uncollected cakes and other orders.
  28. In accordance with any major faults or damages by the shop staff, customer can, if they wish, ask for a compensation of monies paid for this order and this will be given back in the same mode of payment used to place the order. The maximum liability of the shop in such instance is the value of the cake. On no account will the shop be responsible for any further or consequential damages (parking tickets, Hall charges, defamation etc.).
  29. If a delivery service has been agreed between the customer and the company the Shop management cannot guarantee the exact time of delivery. Customers should allow extra time for deliveries to come late and possibly not at all. In all cases, the shop’s maximum liability is a refund of monies paid for the cake. Claims for consequential losses or damages will not be entertained.
  30. Payment process and terms: We accept payment with any major credit or debit card at our stores. We also accept cash at our stores. You must pay for the product before collection at the store or online.
  31. Error in pricing: It is always possible that, despite our best efforts, some of the products we sell may be incorrectly priced. We will normally check prices before accepting your order so that, where the product’s correct price at your order date is less than our stated price at your order date, we will charge the lower amount. If the product’s correct price at your order date is higher than the price stated to you, we will contact you for your instructions before we accept your order. If we accept and process your order where a pricing error is obvious and unmistakeable and could reasonably have been recognised by you as a mispricing, we may end the contract, refund you any sums you have paid and require the return of any goods provided to you.
  32. Links to our website: You may link to our home page on the Website, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it, but you must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists. The Company expressly reserves the right to revoke the right granted in this clause for breach of these Customer Terms and to take any action it deems appropriate.
  33. Links to third party websites: Our website may provide links to other third-party websites for your information. The entirety of the risk involved in accessing the third-party websites solely rest on you as the consumer. Our company will in no way be responsible for any loss or damage arising as a result of it.
  34. We take all reasonable steps to ensure that this Website is available 24 hours every day, 365 days of the year. However, problems arising due to server or other technical issues may not be in our control and therefore we will not be liable if this Website is unavailable at any time. We do not guarantee that our Website, or any content on it, will be available uninterrupted. Access to our Website is permitted on a temporary basis. We may suspend, withdraw, discontinue or change all or any part of our site without notice. We will not be liable to you if for any reason our Website is unavailable at any time or for any period.
  35. Entire agreement: These Customer terms and condition constitute the entire agreement between us and supersedes and extinguishes all previous drafts, agreements, arrangements and understandings between us, whether written or oral, relating to its subject matter. Neither of us shall have any claim for innocent or negligent misrepresentation based upon any statement in these Customer Terms & conditions.
  36. Force majeure: Where we are prevented from or delayed in carrying out obligations under these Customer Terms due to circumstances beyond our reasonable control including but not limited to acts of God, governmental actions, war or national emergency, riot, civil commotion, fire, explosion, flood, epidemic, lock-outs, strikes or other labour disputes, the performance of its obligations shall be postponed for the period of time that the circumstances continue.
  37. Refusal of transaction: We may refuse to process a transaction for any reason or refuse service to anyone at any time at our sole discretion. We will not be liable to you or any third party by reason of so refusing or by reason of unwinding or suspending any transaction after processing has begun.
  38. Intellectual property rights: All intellectual property (including without limitation copyright) in this Website and its content belongs to us or our licensors and are protected by copyright laws around the world. Any attempt to copy, replicate or download has to be done only on a written consent from us ‘the company’ otherwise any such activity would be in breach of the copyright law.
  39. We will pass on changes in the rate of VAT. If the rate of VAT changes between your order date and the date we supply the product, we will adjust the rate of VAT that you pay, unless you have already paid for the product in full before the change in the rate of VAT takes effect.
  40. We will only use your personal information as set out in our Privacy Policy.
  41. Other important terms: We may transfer this agreement to someone else. We may transfer our rights and obligations under these terms to another organisation. We will always tell you in writing if this happens and we will ensure that the transfer will not affect your rights under the contract.
  42. You need our consent to transfer your rights to someone else (except that you can always transfer our guarantee). You may only transfer your rights or your obligations under these terms to another person if we agree to this in writing. We may not agree if the transfer would place too much risk on us, or it would be damaging to our business (i.e. transferred to a competitor).
  43. Nobody else has any rights under this contract (except someone you pass your guarantee on to). This contract is between you and us. No other person shall have any rights to enforce any of its terms.
  44. If a court finds part of this contract illegal, the rest will continue in force. Each of the paragraphs of these terms operates separately. If any court or relevant authority decides that any of them are unlawful, the remaining paragraphs will remain in full force and effect.
  45. Even if we delay in enforcing this contract, we can still enforce it later. If we do not insist immediately that you do anything you are required to do under these terms, or if we delay in taking steps against you in respect of your breaking this contract, that will not mean that you do not have to do those things and it will not prevent us taking steps against you at a later date. For example, if you miss a payment and we do not chase you but we continue to provide the products, we can still require you to make the payment at a later date.
  46. Disclaimer: We take reasonable steps to ensure that the information on this Website is correct at the time of first publishing. However, we do not guarantee the correctness or completeness of material on this Website or the absence of inaccuracies, omissions or typographical errors. We may make changes to the material on this Website at any time and without notice, including corrections. The material on this Website may be out of date, or on rare occasions incorrect and we make no commitment to ensure that such material is correct or up-to-date. We are not liable to send you notice of any changes or corrections made. The material at this Website is provided without any conditions or warranties of any kind. To the maximum extent permitted by law, we provide access and use of this Website on the basis that we exclude all representations, warranties and conditions which but for these Terms may have effect in relation to this Website.
  47. Governing jurisdiction: These Terms shall be governed by and construed in accordance with English law. Any dispute(s) arising in connection with these Terms are subject to the exclusive jurisdiction of the courts of England and Wales.